Key components of CeMM are to perform high quality scientific research, and to become a world-class training laboratory, but CeMM also promotes a healthy life – work balance. A sports and activity committee with representatives of each profession (from students to Faculty) have a dedicated budget to organize events and to participate in competitions. “CeMMies” are encouraged to join group activities such as yoga, soccer, running, or for instance indoor climbing. In addition, an autumn outing, Halloween Ball and Christmas party have become regular events in the CeMM social calendar. A strong, coherent corporate identity and communication practice has in a few years created visibility and pride for the community. A seriously-meant yet playful and open exchange with society, emphasizing science and art projects (art façade, special encounters and discussion rounds, brain lounge) but also popular lectures (Landsteiner Lectures, SMART Lectures) and sociological, ethical and health-political debates, are organized by CeMM on a regular basis. The goal is to foster a whole new quality in the dialogue with society, involving everybody at CeMM.